Today’s students are looking for degrees and careers with purpose
Today’s students are looking for degrees and careers with purpose:
- What they enjoy
- What they’re good at
- What the world needs
- What they can earn a living doing
Yet many don’t have the perspective or access to make those choices with confidence:
- 20–50% of students don’t know what they want to study
- 75% of college students change their major at least once
- 48% aren’t confident identifying a career direction
- Career counselors are overloaded and often limited to surface-level guidance
And when it comes to careers:
- 60–85% of opportunities come through personal connections
- Not job boards
Knowledge isn’t the problem
Access and perspective are.
- Parents want to help - without pushing.
- Students want independence - but still need guidance.
- Friends, family, and colleagues want to help - but are rarely asked.
Caught in between, the conversations that matter most never happen.
Until now.
How it works - it starts at home.
Parents and students have short, guided conversations using a simple set of 10 back-and-forth questions. Parents capture what they hear.
Then it expands.
Families invite a few trusted adults - family friends and colleagues who want to share experience and give back.
Each conversation is designed to:
- Build connection
- Spark curiosity
- Strengthen communication skills
- Surface real interests and motivations
No labels.
No grades.
No evaluations.
Everybody Wins
What do kids get?
- A positive, forward-looking way to describe who they are
- Stronger skills in communication, creative thinking, and collaboration
- Confidence talking with adults about school, work, and their future
- Real-world perspective on different paths and possibilities
- A small network of people who can offer guidance and open doors
What do Parents get?
- A deeper connection and clearer understanding of their child
- A practical way to share experience without pushing or directing
- A framework to explore majors, careers, and next steps together
- A natural way to make introductions that can lead to real opportunities
What do Family, Friends & Colleagues get?
- A meaningful way to give back
- A way to share what they’ve learned and make a difference
It’s a simple but powerful human process — where everyone wins.
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Who 10 Questions is for.
Families
Coaches & Therapists
Schools & Programs
Parents and teens who want a productive way to talk about strengths, interests, and direction - without pressure or labels
Schools & Programs
Coaches & Therapists
Schools & Programs
Counselors, advisors, and youth-serving organizations looking for a simple, conversation-based tool that helps students articulate who they are and where they’re headed - without adding another curriculum, test, or administrative burden.
Coaches & Therapists
Coaches & Therapists
Coaches & Therapists
Professionals who work with young people and families who want a structured, conversation format to support communication & connection - without diagnosis or evaluation.
What changes when families have better questions.
“Before: “I had no idea what was going on with my son.” – Parent of a 19-year-old
“Before: “I had no idea what was going on with my son.” – Parent of a 19-year-old
“Before: “I had no idea what was going on with my son.” – Parent of a 19-year-old
- Most of my questions were answered with “good” or “OK, I guess.” I felt like I was totally in the dark and had no way to connect or help.”
- The 10 Questions format let us talk about when he was the happiest, what he liked in his friends, how he liked to unwind, and so many other little things.”
- After: “Now I feel like I understand more about him and how I can help. And he was actually interested in my point of view once the right questions were asked. Amazing! “
“I finally had words for why college was so hard for me.” – 21-year-old
“Before: “I had no idea what was going on with my son.” – Parent of a 19-year-old
“Before: “I had no idea what was going on with my son.” – Parent of a 19-year-old
- Before: “I kind of thought I was dumb or something. I couldn’t explain what was going on.
- During: “The 10 Questions conversations pretty much showed that I do best in project-based work and deep dives, not memorizing facts.”
- After: “My counselor used my ‘portfolio’ in a meeting. It turns out I just needed to do something different. Something that seemed easy to me. I didn’t know that was OK. We shifted one class and added an independent study that actually fits me.” Before: “Teachers thought I was checked out. I was actually overwhelmed and bored.”
- During: “Our conversations showed that I do best in project-based work and deep dives, not busywork.”
- After: “My counselor used my portfolio in a meeting. We shifted one class and added an independent study that actually fits me.”